Discover the Perfect Shure MOTIV™ Microphone for You

Creating Quality Content

Do you remember being asked 'what do you want to be when you grow up?' and having dreams of being a firefighter, an astronaut or a pop star? Well, if you ask most children now, their answer would more than likely be a content creator of some description, such as a Youtuber, a vlogger or a streamer.

It is no secret that there is serious money to be made in content creation such as podcasting and commentary. Earlier this year, the world’s number one podcaster, Joe Rogan, secured a licensing deal with streaming platform Spotify for over $100M US dollars.

With such a saturated industry, it is incredibly important that the content you are creating stands out among the rest. Therefore, we have put together a brief guide to help you give your content that professional flair, to make it would be on par with some of the industries’ leading creators.
 

Investing in the right equipment

Wanting to kickstart that Youtube channel? Have a podcast idea that you've been throwing around with your friends?

This is the perfect time to explore it! According to the annual Infinite Dial Australia 2021 study, due to the pandemic, Australians are embracing digital audio podcasts more than ever before, with about 86% of the population, aged 12 and over, listening to one or more podcasts a month. Not to mention the 26% who listen to at least one podcast a week! 

When creating content there are two important parts that you'll need to focus on, your visuals and your audio.  With visuals, depending on the type of content you are creating, you can opt for a DSLR camera, a GoPro or even an iPhone with their inbuilt high-quality cameras. However, when it comes to audio it is incredibly important not to underestimate the value of a quality mic. 
 

Firstly, XLR or USB?

It’s a very common myth that XLR microphones sound more professional than USB microphones, however, industry experts will argue that each has its own advantages and disadvantages and can produce the same quality sound. 

XLR cables can be directly connected to your computer and since it is an analog connector, you will need an audio interface device to enter the digital world. If you are new to this space you’ll need to get your hands on an entry-level audio interface that will content to your computer via a USB port. This will allow you to access a number of features that won’t be found on the XLR connector, such as being able to record with multiple microphones at once.

XLR is definitely the way to go if you are looking at getting into podcasting. The go-to XLR microphone is the Shure MV7. Inspired by the legendary SM7B (as used by such podcasting giants Joe Rogan and Barack Obama), the MV7 is the perfect tool to control your vocal tone, mic gain, monitor mix, EQ, limiter, compressor and more. Perfect for beginner podcasters who are chasing consistent, quality output. 

USB microphones offer more of a plug and play solution. You won’t need a digital converter, but you are much more limited with options. All of a sudden, running multiple mics at the same time, adjusting pitch and vocal tone becomes a strenuous process. Another downside is that you can’t upgrade single components making USB mics an all or nothing solution. USB microphones are best suited for making high-quality recordings on your computer, from a single sound source - such as a steamer.

Regardless, USB microphones are a solid upgrade from the cheap, built-in mics that come installed in laptops, computers and phones and are essential before beginning your audiovisual project. The Shure MV5C is the top of the range microphone in the USB microphone space and is completely compatible with Zoom and Microsoft Teams.
 

Investing in Equipment

To make sure your quality is up to scratch and your content stands out among the rest, you want to invest in having a good set-up that will allow your creative side to flourish and sound perfect for your audience. 

You can view our entire Shure MOTIV™ range here.

Those were the days when you have to forgo sound quality for spontaneous recording on portable devices. From the brand trusted in music history, MOTIV™ is taking audio recording to the next level with intuitive controls, digital innovations & iconic designs. Get ready to capture your music, podcasts, videos and stories at the audio quality that opens up the horizon of sound creations. 

Original Blog source - Jands.com.au